Marketing & Business Analytics
 
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Got Data?

Just like in science, all business decisions should be evidence based. Decisions can make or break a company. While there’s always some risk involved in every decision made, we provide you with the evidence to mitigate such risks.

A few of the many ways we can help with your data

Collecting Data

 

 
 
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Collecting

We identify the different types and sources of data you have access to and then show you how to collect it.


Storing

Whether it’s building a database or using existing software, we can help you implement the most practical data storage solution.


Maintenance

Once we get you setup, we can either continue to support your data management system or train your staff to takeover the task.

Processing Data

 

 
 
 
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Descriptive

There are endless ways to model your data. Starting with descriptive models, there are many measures to use such as distribution, variable comparison and even associative.


Predictive

Humans classically have bad foresight, which is why we have predictive models for forecasting, regression, experimental design, and even decision trees that we use to help you strategize.


Prescriptive

Thanks to advances in tools like linear optimization, decision analysis and even simulations, we can weigh millions of options to derive the best decision.

 Interpreting Data

 
 
 
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Reports

Every person within the company should be able to interpret the results. We write detailed reports that tell a story.


Dashboards

The quicker you process your data, the sooner you can catch problems or make improvements. Dashboards facilitate such proactive practices.


Data Visualizations

Without visualizations, data are just numbers on a page. Visualizations show it all and we are experts at showing you what you’re looking for.

 

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“You can have data without information, but you cannot have information without data.”

-Daniel Keys Moran


 

Contact Us

 

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