Data Driven Design
Proper web design can be the difference between a bounce and a conversion
CLEAN
Don’t be your own worst enemy
Busy, hard to read websites have become the standard. People overuse unnecessary elements that only take away from their message. Through our research we have found that the busier a website, the less conversions that site receives. We don’t believe in making your customers work for what you’re offering.
ADAPTABLE
Always improving
No matter how well you design a website the first time around, it should always be adapting. By adapting we mean matching the activity of your visitors. We are constantly utilizing a variety of analytical tools, such as A/B testing, to create a design that optimizes conversions.
appealing
To each his own
Knowing your audience is key in selecting everything from the language of your site to the social media you’re going to utilize. Combining our skills in demography and data analytics allows us to define your market at a very granular level. Resulting in sites that speak to customers instead of needing deciphered by customers.
